Book Review – Planet Sport
September 8, 2012 by SocProf and tagged Book Reviews, Commodification, Corporatism, Gender, Global Governance, Globalization, Nationalism, Sports
I have to confess that I found Kath Woordward‘s Planet Sport to be a little mess of a book. As I have mentioned before, I am always on the lookout for short books that might make for some interesting readings in sociology for my freshmen / introduction to sociology class.
Naturally, sports is a topic that would definitely generate interest with my students. And this is a very short book (about 90 pages of text). So, my hopes were that I would be able to integrate this one as well, especially with a basic thesis such as this one (Kindle edition):
“This book demonstrates why sport matters and how, by arguing that we should take sport seriously and explore what is social about sport. Sport is not just another domain to which social theories can be applied, sport is also distinctive and generates new ways of thinking about social issues and debates. Sport is affected by the global economy and social, political and cultural processes, but also has effects on the wider social terrain of which it is part. Sport is much more than play.
Sport is particular in its combination of personal pleasures and pain, embodied practices, collective commitment and globalised politics and conflicts. Sporting events are also sites of resistance and protest as well as the reiteration of traditions and conformity. Sport is divisive and collaborative, conflictual and democratic; it combines people in very particular, positive and energising ways, but also recreates tensions, ambivalences, hostilities and conflicts. The role and status of sport in contemporary societies is thus crucial to an understanding of the nature of social and cultural change as part of the iterative practices of micro narratives and encounters as well as being part of global transformations.” (Loc. 92)
But I am afraid, this book will not make it into my list of freshmen readings. My number one and main issue is the writing. Good grief is it convoluted, heavy-handed and full of jargon. I mean, seriously:
“There is some confusion between philosophical and empirical categories of sex gender that could be clarified by exploring some of the specificities of lived experiences and the plasticity of flesh, by combining flesh and experience, perception of self with the perception of others and of situating enfleshed selves within the social world.” (Loc. 835-837).
And yes, I know what she is referring to but who wants to read something like this (the whole repeated reference to “sex gender” throughout the book annoyed me as well).
The second major issue I had was the organization of the book itself. It felt messy to me. I say “felt” because of the fact that Woodward is a famous and much respected sociologist, I perfectly consider the possibility that I missed the point entirely. I understand that when you write a short introduction to something, shortcuts have to be taken and not everything can be put in but I really do question the selection of materials and how they were addressed.
There is, for my taste and, I think, for an introductory book, way too much abstract theoretical stuff that will be incomprehensible to undergraduates. For instance, chapter 6, Everyday Routines – The Ordinary Affects of Sport is a perfect illustration of that, full of phenomenology and is more directed at the researcher in sociology of sports than a reader looking for an introduction to it. It is a very abrupt break from the rest of the book that makes you wonder what it is doing there, in the middle of it.
The issue is not the topic itself, of course, sport is at the center of so many social processes and structures that certainly justify introductory writing as Woodward herself suggests:
“Sport is a central part of contemporary life and widely enmeshed with and constitutive of social relations and social divisions; planet sport is made up of the intersection of very different power axes. For example, whilst in the wider cultural and social terrain of western neoliberal democracies categories of sex gender may be seen as more fluid, in sport the binary logic of sex persists, albeit largely called gender in the contemporary discourse of sport. The vast majority of sports are classified as women’s or men’s competitions, even though men’s are not always marked, as in the football ‘World Cup’; the female counterpart of which is the ‘Women’s World Cup’. The ways in which networks of hegemonic masculinity endure make sport a rich field for research into social and cultural continuities as well as change, especially as more women worldwide are joining in and enjoying the pleasures of sport as well as its rigorous regimes.” (Loc. 151)
All these topics are addressed in the book but in such a confusing and/or repetitive fashion that it makes following the thread of the book rather painful. There are some elements that are really interesting but either they are not pursued or they get a confusing and jargonian treatment. For instance, there are important sociological aspects: sports as disciplinary regimes under rationalized systems of training, sport as bodily projects within the framework of individualized technologies of the self, sports are displays and structuring of hegemonic masculinity. After all there is a whole continuum of sports from individuals working out at the gym to professional athletes training for the Olympics in professional settings and regimes.
There is also the globalized economics of sports and their embedding in global neoliberal logics and logics of commodification, as was amply demonstrated by the just-ended 2012 Summer Olympics in London.
At the same time, sports in embedded within a series of regulatory regimes at the local, national and global level that coexist alongside unregulated sport practices such as parkour:
Sports is also shot through with issues pertaining to gender (or “sex gender” as Woodward puts it), race and social construction of the able body. Of course, the able body, as opposed to the disabled one, are socially constructed categories that get challenged by technology as the case of Oscar Pistorious recently demonstrated as he competed in both the Olympic and the Paralympic Games (Gold in the former, Silver in the latter). The use of blades as effective leg substitute calls into question the clean cut binary of “able / disabled”.
Actually, this binary is not the only one being called into question. The case of Caster Semenyia, already discussed here, also calls into question the neat binary “men / women”, which has been central in the structuring of sports.
As for race,
“The classification of people into racial categories has played a key role in segregation in sport by means of criteria of visible corporeal difference too. Race and racialisation have been elements in the classificatory systems of sport and are constitutive of racialised categories in other social worlds. Racialisation has been a powerful element used to justify exclusion from particular sports historically by formal means and more recently still by biologically determinist essentialist discourses about racial types as well as through social and cultural forces.” (Loc. 262)
It is not hard to find examples of that, especially in the context of the apartheid system. [In addition, social class plays a part in there as well. After all, Pistorious himself enjoys the benefits of technology thanks to his privileged class status.] Moreover, when it comes to race,
“Black athleticism can be used to support theories of racialised difference and the suitability of black people, usually men, not only for particular sports, generally not those with the distinction of association with the upper classes, such as polo and golf, but also for athletic rather than intellectual activity.” (loc. 274)
One only has to remember the utterly stupid commentators arguing that Africans are fast as “natural selection” from slavery. At the same time, blacks have been long excluded from certain sports such as polo and golf. There is, of course, politics at the intersection of race and sports:
“Politics has dominated sport in places as diverse as Nazi Germany, the USA during the period of racial segregation and South Africa in the apartheid era when boycotts became the most powerful tool of resistance. Racism in sport has most strongly militated against competitions between people classified as belonging to particular racial or ethnic groups; fights between black and white boxers were banned in the US for a long period of time (Simmons, 1988). At some periods in sporting history the politics of inequality played out through institutionalised exclusions, at others through less formal mechanisms, such the impossibility of black players joining the clubs of the sports of the affluent, privileged white classes, such as golf clubs. Class and racialisation are widely imbricated in the politics of sport. Recognition of the processes of exclusion has been one step along the way to promoting diversity, albeit a very slow step in many sports.” (Loc. 294-300).
The global aspect of sports is quite obvious and I wish it had been treated better and in more specific. Woodward does note the multilayered aspect of global governance as well as sports loyalties. I wish there had been more on the neo-colonial flows of players from the periphery to the core, especially in soccer, for instance. There are also global flows of money, corporate sponsorship, etc.
At the same time, sports have benefited from the rationalized and bureaucratized (in the Weberian sense) of technologies of performance through pharmacology (hello, Lance Armstrong) as well as scientific training through a variety of professionals in various degrees of specialization (such as physical therapists or sport psychologists or even nutritionists). This leads to the creation of highly paid, scientifically trained athletes getting read for global events (such as the Olympics) where they will perform for (almost) the entire world through the global media (a nexus of corporatism and global communication technologies) in global spectacles.
The global nature of sports also points to the global inequalities in sports. The global flows are far from even in the world-system by class, race and gender. This relates to the fact that sport is big business. I wish more data had been included here:
“Some stakeholders have benefited and these developments have created new stakeholders, media networks, broadcast services, promoters, agents and notably a new class of sports stars, a relatively small number of whom earn massive fees not only for their performance on the field but also in the commercial synergies created by the sport media nexus and expansion of sites for the purveyance of popular cultural products. Such benefits have increasingly been concentrated for example on the celebrity stars, mega leagues and top clubs through sponsorship deals. Many have not benefited, notably the focus and site of the channelling of resource has been in men’s sport while women’s teams and clubs struggle to gain any sponsorship. Global inequalities mean that resources are distributed according to the rationality on irrationality of market forces, which again lead to particular emphasis on sports such as the men’s big team games.” (Loc. 720-726)
Woodward also provides some interesting developments on the deployment of technology and power in order to reduce uncertainty in sports:
“Sport is a field where records and measurement count. It matters that times and speeds are accurately measured in athletics, especially given the high rewards that are now involved. Other sports demand visualisation and filming techniques and heat-sensitive equipment as well as additional human resources; cameras at the wicket in cricket, at the touch line in rugby to adjudicate tries amidst an ever more voluble demand for more and more accuracy to judge outcomes, ensure fair play and redress the inadequacies of the human eye and the lack of all-round vision of the referee. Technologies are constantly developing more sensitive and precise means of ensuring accuracy to ever-higher standards of precision. These developments are inspired by the expanding technoscience that is the motor to much sporting innovation and the quest for certainty.” (Loc. 739-745).
And that is on top of the already-mentioned procedures designed to ensure that a woman is a woman or that a man is not doped up (note the distinction in testing in the context of hegemonic masculinity).
Similarly, if one has followed the preparations to the 2012 Olympics – and any other such global events – it is easy to see how much work went into the reduction of risk and uncertainty on multiple levels: guaranteeing that sponsors would recoup their money, the major emphasis on security and surveillance, crowd control, etc. As such, and this is not something mentioned in the book, the sport megaevent become thoroughly embedded in the surveillance society.
So those are the main aspects of the book that I wanted to highlight. As I said, the issue was not so much the content as the writing and organization. Not recommended for undergraduates. A shame, really, because the sociology of sport is such an interesting field.
I’d be curious to see what Dave Mayeda thinks. Sociology of sports is more his field than mine.
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