First of all, I wish more sociologists from different countries did this kind of things: short videos on topics relevant to their research or their interests.
Now, as to the topic of the video itself, as much as I understand the sentiment and the whole idea that research shows consumption only makes us happy for a short while and it is the social texture of relationships that brings us the most happiness, something kept bugging me as I watched it.
And then, it kinda of came to me: “easy for you to say”. To be able to give up as much as Etzioni suggests implies a position of material privilege and overall safe living conditions. To be able to engage in all the contentment-generating pursuits that cost nothing involves time for contemplative activities.
People at the bottom of the social ladder are pressed for time not to go earn high incomes but to juggle all the different balls they have to keep in the air at the same time (child care, commute, lack of health insurance and physical safety) but to barely keep afloat on low incomes. I just finished Robert Garot’s Who You Claim. How do you go know on door to get out the votes when you are afraid to leave the house because you leave in a gang-dominated area.
The kind of consumption that Etzioni says we can do without is that of those who are already privileged (like his former academic friend, who might have given up a big chunk of economic capital but still got to keep his cultural and social one, apparently), live in a state of physical security.
Similarly, I think Etzioni stays too micro here, reducing this to a matter of personal asceticism as moral choice rather than turning his attention to the structural and cultural factors that created a mass consuming society and to how much our entire economic system relies on massive consumption (seeing how we are stuck in a recession due to a lack of demand).
Does what Etzioni advocates tie in with the de-growth movement? What are the larger implication of if millions of people make the individual moral choice of de-growing their household?
So, what, on the surface, looks quite easy and unproblematic actually turns out trickier and is based on a preexisting position of privilege.
That being said, though, I do hope Etzioni keeps it up with the short videos.