December 10, 2011 by SocProf and tagged Book Reviews, Consumerism, Corporatism, Culture, Globalization, Ideologies, Mass Violence, Media, Militarism, Neo-Colonialism, Networks, Precarization, Racism, Sexism, Social Inequalities, Social Movements, Social Privilege, Social Stratification, Social Theory, surveillance society, Technology
Nick Dyer-Witheford and Greig de Peuter‘s Games of Empire – Global Capitalism and Video Games is a very interesting and well-written book that uses the conceptual apparatus laid out by Michael Hardt and Antonio Negri (with a touch of Deleuze and Guattari thrown in for good measure) in Empire and Multitude and apply them to the social world of video games as they are embedded in the global capitalist system. The book might be a bit advanced for an undergraduate audience with constant references to more abstract theories but is ultimately fascinating in relating the ins-and-outs of the videogame industry and culture to the workings of the world system.
The main argument of the book is this:
“The “militainment” of America’s Army and the “ludocapitalism” of Second Life display the interaction of virtual games and actual power in the context of Empire, an apparatus whose two pillars are the military and the market (Burston 2003; Dibbell 2006). Consider that the virtualities of Second Life feed back into the actualities of capital via the medium of the Linden dollar, and that the virtualities of America’s Army cycle into the actualities of combat via the Web link to the U.S. Army home page. Add, moreover, that the two games are connected: the high energy consumption and consumer goods of Second Life are what America’s Army recruits soldiers to fight and die for. The two games reassert, rehearse, and reinforce Empire’s twin vital subjectivities of worker-consumer and soldier-citizen: Second Life recapitulates patterns of online shopping, social networking, and digital labor crucial to global capitalism; America’s Army is but one among an arsenal of simulators that the militarized states of capital – preeminently the United States – depend on to protect their power and use to promote, prepare, and preemptively practice deadly operations in computerized battlespaces (Blackmore 2005). Yet the examples of digital dissent in Second Life and America’s Army show that not all gamers accept the dominion of what James Der Derian (2001) terms “MIME-NET” – the military-industrial-media-entertainment network. Minor gestures that they are, these protests nevertheless suggest a route from game virtualities to another sort of actualities, that of the myriad activisms of twenty-first-century radicals seeking to construct an alternative to Empire.
Our hypothesis, then, is that video games are a paradigmatic media of Empire – planetary, militarized hypercapitalism – and of some of the forces presently challenging it.” (xiv – xv)
This connection is pretty obvious to make, after all, virtual games, along with the computer and the Internet, were products of military research. And more than just universes where otakus spend their lonely lives, virtual environments have gone legit by being used in the corporate world as training and surveillance tools.
Of course, Dyer-Witheford and de Peuter go over Hardt and Negri’s conceptual apparatus and provide some clear definitions and examinations, especially Empire (the planetary regime of economic, military and technological power with no outside) whose global governance is multilayered, involving global institutions, nation-states and various agencies. The counterreaction to the power of Empire is Multitude, which covers all the forms of activism that, also in a multilayered and decentralized fashion, challenge the logic and processes of Empire. This is TINA (there is no alternative) versus AWIP (another world is possible).
A major process of empire is its capacity to extract energy from its subjects: as workers, as consumers, as soldiers, and as gamers, through immaterial labor, that is, the labor that involves use of information and communication and produces the affective component of commodities. Immaterial labor reveals the centrality of marketing, advertising and media in creating new products and managing workplaces that produce them.
Why virtual games?
“Virtual games are exemplary media of Empire. They crystallize in a paradigmatic way its constitution and its conflicts. Just as the eighteenth century novel was a textual apparatus generating bourgeois personality required by mercantile colonialism (but also capable of criticizing it), and just as twentieth-century cinema and television were integral to industrial consumerism (yet screened some of its darkest depictions), so virtual games are media constitutive of twenty-first century global hypercapitalism and, perhaps, also lines of exodus from it.” (xxix)
The first part of the book is a pretty extensive history of video games and the rise of the corporate giants that currently dominate the market (Sony, Microsoft, Nintendo). In that section, the authors deal with the issue of gender in video games. Two main developments are central to this: (1) with the massive entry of women in the workforce and the relative absence of equalization of domestic work by men (the whole Second Shift thing), the deficit in care work has been compensated through technology (including game consoles that are perfect for latchkey kids). (2) As deindustrialization pushed men away from manufacturing into the computer and information technology sectors, it left women stuck in the service sector that involved most of the emotional work. These service jobs pay less, are more physically demanding and are less prestigious. Even when women got into the ICT sector, it was in different, less “fun”, functions than men and the gendered division of labor persisted.
And despite technology, the second shift was still there, leaving women with less leisure time than men, and therefore less time to invest in video games that involve long hours of practice and involvement in building characters, accumulating goodies and reaching level after level. In other words, male privilege may have been challenged in a lot of spheres of social life but video games created a domain of “remasculinization” where the in-game experience is thoroughly based on the tropes and cultural scripts of hegemonic masculinity where sexism is rampant. As a result, there are fewer women gamers, a fact then used to claim that women are “naturally” less into gaming, a convenient justification that avoids looking into the structural dynamics of gaming. Actually, when given the opportunity and not drowned in sexist and misogynistic abuse, a lot of women love to game.
How does that fit with Empire?
“The world market is a dynamo at drawing people into the circuit of production and consumption, but it neglects, to a catastrophic degree, social and ecological reproduction – care for households, community, and environment. The ongoing sexism of virtual play mirrors this imbalance. Reproductive work, material and immaterial, has historically been performed overwhelmingly by women, and this, even after successive waves of feminism, still largely continues to be the case. The virtual play industry addresses itself to an ideal male subject, a ‘digital boy’ (Burrill 2008, 15) who can spend hours at game play and game production, and positions women, of not now as completely invisible other, still as a subsidiary participant, a ‘second sex’, making the dinner, sustaining relationships, and gaming occasionally, ‘casually’. It is precisely this non-universality, this prioritization of consumption and production over social and ecological reproduction, that males virtual play so symptomatic of Empire.” (23)
What is especially introduced by virtual play is the concept of playbor (play as labor as a form of immaterial labor). Players are free laborers, toiling for fun and for a price but they offer their free labor. Playbor has four aspects;
- microdevelopment ( a lot of games are created by small teams in someone’s garage, being micro-developed until a select few get bought by giant corporations while millions of others just crash and burn)
- modding (modifications and improvements on already commercialized and released games by altering the codes)
- MMOs (massive multiplayer online games where the players are running massive experiments in community- and team-building for free)
- machinima (players creating cinema from games)
Playbor is the version 2.0 of the hacker culture based on autoproduction, networked cooperation and self-organization. All four modalities of playbor are free labor provided by the players to the companies commercializing the games. Playbor is now also a tool used in corporate training and the knowledge economy in general.
Similarly, the virtual game industry is paradigmatic of cognitive capitalism:
“Cognitive capitalism is the situation where workers’ minds become the ‘machine’ of production, generating profit for owners who have purchased, with a wage, its thinking power.
To speak of cognitive capitalism is specifically to suggest the recent rise to prominence of a set of industries for whom the mobilization, extraction, and commodification of advanced forms of collective knowledge are foundational: the computer hardware and software industries; the biotechnology, medical, and pharmaceutical sectors; the financial analysis sector, marketing, and data mining; and an array of media and entertainment enterprises, including video games. All these industries, in turn, presuppose a socially ‘diffuse intellectuality’, generated by an increasingly vast educational apparatus. (Vercellone 2007b).” (37-8)
Cognitive capital has specific characteristics:
- production of software to record, manipulate, manage, simulate and stimulate cognitive activity;
- intellectual property rights, patents, trademarks, and copyrights become the main mode of revenues in an increasingly rent economy, or turning living knowledge into dead knowledge (studied unoriginality)
- globalization: sectors of cognitive capital aim for the global market in both production and consumption;
- dependence on the cognitariat: a workforce with intellectual, technological and affective skills that needs to be organized, disciplined, and ultimately exploited (through three devices: creativity, cooperation and cool)
- cognitive capital is also the terrain where owners and workers conflict.
In that respect, the whole chapter dedicated to EA is highly enlightening.
Another aspect of Empire is the use of social machines:
“A social machine is a functionally connected assemblage of human subjects and technical machines, people and tools.” (70)
In the case of virtual games, the assemblage goes as follows:
- technical machine: the console (replaced by the human body with Wii and then Kinect)
- corporate machine: the EULA, patents and copyrights attached to any device, the flows of capital, labor and technology
- time machine: the profitable using up of software and other virtual commodities that have a limited life (consoles are sold at a loss, all the money is in the software that have a planned obsolescence)
- machinic subjects: the mobilization of hard core gamers (mostly in the trope of the hypermasculine “man of action”)
- transgressive war machines of hacking and piracy
- machine wars between the three corporate giant of the gaming world
- global biopolitical machine of Empire:
“The Xbox, the PS3, and even the charming Wii are machines of Empire; their technological assemblages of circuitry and cell processors build the corporate territories of Microsoft, Sony, and Nintendo, which in turn are components in the worldwide capitalist machine.
Consoles are intimate machines, seamlessly inserted into our domestic or personal space or even carried close to our skin, responsive to our skills and prowess, becoming, with the Wii, remote body extensions.” (93)
Hence is extended a society of control or surveillance society, with our consent and enjoyment.
Having laid out the structural context of gaming in the first part of the book, the authors move on, in the second part, to the actual games that banalize the idea of permanent war by socializing boys early on through war play. This is especially crucial in the aftermath of the War on Terror, which officialized a state of permanent conflict everywhere against elusive, never quite clearly defined enemies. For Hardt and Negri, after all, war is not for conflict resolution between countries but for control and order in the global system.
In this context, war is
- interminable and therefore becomes a general phenomenon and a permanent mode of social relations
- lacking boundaries as ‘security’ becomes the rationale for incursions everywhere and anywhere and where the boundaries between domestic and international become blurry
- legitimizing a permanent state of exception, which requires the suspension of rights
- the new normal
Virtual games provide an important agent of socialization to all of this. War becomes part of the culture of everyday life and joins, again, the video game culture and the military apparatus and the overlaps are rather obvious. For instance, developments in military thinking involve Military Operations in Urban Terrain (MOUT), a scenario that is often played out in different games (such as the Full Spectrum series) and in real life (in the cities of Iraq, for instance or the US cities by a more and more militarized police).
Banalization of war not only habituates and socializes the population to permanent war, but it also maintains its will to fight. Through the exercise of virtual violence, the games train, discipline and disinhibit deadly aggression against enemies, or at least, socialize people to indifference to torture, mass killing of these “others”. The mass media play their part in that process as well.
And then, there was World of Warcraft as illustration of biopower. The makers of the game try to control the game “from above” and in most aspects of the game while the gamers organize themselves “from below”. Running an MMO requires tight governance in the face of constant violations, hacking and modding with specific sanctions and surveillance mechanisms while being careful to not kill the fun out of the game through too much control and sanctions. And this gets trickier as the gaming population increases with a gaming boom in Asia, especially China.
In WoW, Gold is what matters and gold farming is booming but gold farmers are reviled and stigmatized by other players as fake players. At the same time, one forgets that gold farmers are also real-life super-exploited workers by corporations that supply a demand, mostly from wealthier players. This is a rather perfect illustration of the relationship workers / consumers of core countries have to workers from the periphery and semi-periphery.
This phenomenon (along with the exploitation of peripheral workers to work up the levels – power leveling – by western players) was nicely illustrated in Cory Doctorow’s novel, For The Win.
“Here the intersection of Blizzard’s [the company that produces WoW] digital biopower with the material biopower of Chinese capitalism snaps into sharp focus. Wgen Blizzard polices the digital realm of Azeroth (a kingdom created from the commercial enclosure of cyberspace) for virtual gold farmers, the offenders it seeks are likely to be actual peasant farmers who have left or been thrown off their fields by Chinese capitalism’s enclosures, abandoning an impoverished and ecologically devastated countryside for its cyber-connected cities. Some have probably been displaced by megaprojects such as the Three Gorges Dam, supplying insatiable demand for electrical power, primarily for industry, but also for Internet servers, in China’s eastern’s coastal cities.” (145)
And corporations do not like gold farming because it impedes on the free labor provided by paying players. And so, the super-exploited players bear the brunt of exploitation AND discipline so that playbor can prevail and continue to provide massive quantities of free labor. As a result, the production relations of the real world are reproduced in virtual world as well in hyper-subsumption (the gradual full colonizing of every sphere of life by capitalist social relations).
If there is one thing that is clear, whether with the success of Slumdog Millionaire or the current occupation movement, it is that the city (especially the global city) is a key site of Empire, and Grand Theft Auto is a perfect illustration of the centrality of the urban environment. The global cities are where we can see the full spectrum of global stratification and the consolidation of global hierarchies, where massive wealth but also surveillance and repression take place. GTA is a perfect representation of the neoliberal urbanism:
“GTA’s constitution of a metropolitan entirely enveloped by, and subsumed within, crime also performs a normalization of corporate criminality. Its game world asserts that crime is the way the universe is – the way money changes hands, business is done, society organized; it is the nature of reality. Why be outraged when the financial rulers of the world disregard the pettiness of the law, since all of this just reveals their superior grasp of the rules of the game? The omnipresence of crime in Liberty City is thus one more cultural contribution to the generalized indifference that greets the news of corporate crimes in Empire, an indifference whose rational kernel is perhaps, as David Harvey observes, the popular assumption that criminal behavior is hardly ‘easily distinguishable from the normal practices of influence-peddling and making money in the marketplace.’ (2007, 166)” (178)
And if GTA presents a world that is thoroughly corrupt, it does not offer any alternative than to be really good at the rotten game. There is no way out of Empire. GTA may be satirical but it also normalizes the state of affair as “that’s just the way it is”.
But for the authors, there are alternatives to the games of Empire, the games of Multitude, which are the subject of the final part of the book. Multitude is the counterreaction to Empire, all the forms of resistance and activism to the logics of Empire. Multitude manifests itself in different ways:
- through new subjectivities, new forms of producing, cooperating and communicating on a global scale and mobilizing skills to subvert Empire – subjective capacity
- through new social movements opposing global capital – social movements
- through the development and protection of alternatives such as open source, indymedia and other forms of freeing information from global capital – political project
The key is to have all three coalesce.
In the case of video games, resistance from the multitude takes a variety of forms all subsumed under the concept of countergaming:
- Counterplay: acts of contestation within the established games of Empire and their ideologies
- Dissonant development: emergence of critical content in a few mainstream games, dissident infiltration
- Tactical games: dissemination of radical social critique through game designed by activists
- Polity simulators: serious educational and training projects
- Self-organized worlds: independent production of game content in MMOs
- Software commons: challenges on the whole intellectual property rights regime
This follows rather closely the logic of “another world is possible” made famous by the World Social Forum. And all six paths are part of repertoires of contention within the game world. And all of them may contribute potential paths to exodus from Empire. The authors present a whole variety of examples of the ways this can be accomplished. After all, Empire is a contested terrain and multiple forms of resistance are always at work in the minutiae of social life as well as the major social institutions.
It is a very dense book but a very important one to understand the logic of Empire, as a good introduction to the work of Hardt and Negri, as well as new social movements.
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