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Google Buzz and The Surveillance Society

February 17, 2010 by and tagged ,

After reviewing the various privacy issues relating to Google Buzz, Christian Fuchs argues that Buzz is only the latest tool used by Google to exercise economic surveillance and that we should worry about such developments for the following reasons:

When thinking about the surveillance society, it is common to assume that the deepest mechanisms of surveillance come from the government in the age of the war on terror. I would argue that there is as much to fear from economic surveillance from corporations. And Fuch’s list above only confirms such problems with corporate economic surveillance beyond obtainment of more and finer data.

Oh, and I could not help note the irony at the bottom of Fuch’s post:

Posted in Networks, Surveillance Society | 3 Comments »

3 Responses to “Google Buzz and The Surveillance Society”

  1.   Dominika Says:

    You can turn off the buzz in settings. The most annoying thing they’ve come up with so far.


  2.   pat Says:

    in place of Foucault’s Panopticon (the few watching the many), Zygmunt Bauman suggests that Synoptic surveillance(the many watching the few)is increasingly operating in consumer society.
    Facebook and google’s pernicious marketing strategies entail its prosumers, vicariously and unknowingly, providing networked and extended customers for data manipulation.The very fact that all of us are doing the “dirty” marketing work for these companies makes me sick


    •   SocProf Says:

      @pat, as much as I consider Bauman central in this kind of analysis, I would not throw the Foucauldian baby out with bathwater. For instance, the idea of micro / capillary power is also useful in networked surveillance.


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