The Rise of The Global Corporate Sport Media Complex
January 19, 2009 by SocProf and tagged Consumerism, Corporatism, Culture, Economy, Global Governance, Globalization, Media, Networks, Social Change, Social Institutions, Social Research, Sociological Articles, Sociology, Technology
Barry Smart, "Not Playing Around: Global Capitalism, Modern Sport and Consumer Culture", Global Networks , 2007, Vol 7, No 2, pp. 113 – 134. In this article, Barry Smart retraces the steps through which sport became both a phenomenon of "unique local appeal" and "global significance" (113). Indeed, according to Smart, "Sport is an economically [...]
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