Factoid 1: a long time ago, my sister and I (both French) commented on how shopping in American stores can be annoying because the sales people are obsequiously all over you. Thank goodness for online shopping.
Factoid 2: I am currently reading Rachel Sherman’s Class Acts and a very interesting section of the book deals with the way luxury hotel workers negotiate their required subservience to the guests in ways that preserve their selves, reconstructed as skillful, expert, etc.
Factoid 3: what a difference culture makes when it comes to negotiating the subservience inherent to a service economy:
But isn’t it just Parisian and French rudeness? Not so…
The culture of equality in France is stronger than it is in individualistic United States. Interestingly, the strategies hotel workers use in Class Acts, tend to individualize them rather than rely on equality or class solidarity. In France, equalizing strategies prevail.
This, of course, reminded me of course, of Brooke Harrington’s post on German capitalism and the non-universal nature of American capitalism (Hello, Neil Fliegstein). I already blogged about it but here is a refresher:
This is matter of cultural embeddedness. As Jeff Hass puts it,
“We are constrained by categories through which we interpret the world, assumptions about how the social world normally operates, and knowledge of social action. This is ‘cultural embeddedness’: categories, assumptions, and rituals from contexts of our social lives shape our decisions and actions. This may seem commonsense, but economic theory ignores culture. Economists tend to believe that the rest of the world thinks as they do and that only hard economic rationality is important. But culture is a powerful force in economic behavior and organization.” (Economic Sociology – An Introduction, 14)